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Today’s world is constantly changing and at an ever increasing rate. The way consumers think, behave and interact with brands is continuously evolving and the way we all do business is changing too.

Tonic exists to help its clients explore, understand, control and drive this change.

We give our clients the confidence they need to succeed by future proofing decision making.

 
 

Introducing Q-Club

Qualitative research has typically involved a linear, transactional relationship between clients, agencies and research participants. In today’s hyper-connected world, this disaggregated approach limits the ability of research and the power of insight to truly drive change that improves business performance.

At Tonic, we believe there is a new, better way, which is why we have created Q-Club; a uniquely collaborative and beneficial way of working, that values ongoing and long-term human connections at its core. With Q-Club, you, your consumers and Tonic are all actively involved in continual learning and innovation.

As a client, becoming a member of Q-Club gives you a number of distinct and valuable benefits:

Joined up thinking

  • A club induction boot-camp
  • Knowledge share workshops twice a year
  • Long-term relationship, a dedicated client team and pro-active account management
  • More rounded insights and recommendation

Expand your knowledge

  • Thought leadership reports and workshops
  • Free training sessions
  • Invitations to Tonic’s Twist events
  • ‘Inspiration Evenings’ once a year
  • Regular research industry updates

 

Make the most of your time

  • Streamlined processes
  • Methodologies that minimize lead times
  • Design assistance on internal documents
  • Desk space and meeting rooms when you need them in central London and New York

Maximise your money

  • Increasing discounts on fees the more you spend
  • Methodologies that maximise your budget
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Tools

There are two main ways that you and your consumers can work with us within Q-Club:

Ad-hoc on & offline projects

The consumers might change with each project, but you can still benefit from Q-Club by working with us in a more ad-hoc fashion.

Whether it’s a 48-hour turnaround pop-up community, a series of in-home interviews around the world, or a co-creation workshop, just pick up the phone or drop us an email with your research challenge and we’ll have the answer for you when you need it.

Ongoing online communities

Our bespoke online communities belong to you. Each one is woven into your business, uniquely tailored to your needs and the way your company makes decisions.

Our communities are born out of our expertise in research and supported by cutting-edge technology; not the other way around. Creatively crafted and expertly moderated research is executed and delivered when you need it, not to a fixed schedule.


Whether online, in-person, or fusing the two, all our input and output tools are designed with our consumer first, business centric ethos at their heart


Input tools

It’s important to us that the consumers who are members of Q-Club enjoy their experiences too. That’s why, rather than just firing questions at them we design our research to be as natural and fun as possible to reflect real behaviour and help us understand the person and their world at a deeper, more intrinsic level.

Snakes & Ladders: Our award-winning, story-telling technique for understanding the decisions people make along their journeys

Paint Box: Multi-media activities that bring consumers, segments, behaviours and situations to life

We Love Ideas: An iterative and collaborative approach to concept and comms development that inspires the innovation and creative processes

Traffic Lights: A range of qual and quant techniques to test and help fine tune those ideas



Output tools

When you’re a member of Q-Club we work with you to to communicate our insights and recommendations in the most effective and inspiring ways, drawing from our wide range of delivery mechanisms:

Insight TV   |   Infographics   |   Online reportals   |   Social media & instant insight feeds   |   Posters, magazines and handbooks   |   Workshops   |   1-pagers and reports

Partnerships

We know what we’re really good at and, most of the time, if you brief us on a project, we’ll do a fantastic job in-house. However, we also know our limitations and that’s why we have built up a network of specialists that we partner with when we need to bring in specific skills to tackle some of your more obscure briefs.

Clients

"This innovative research method offered distinct advantages for us. It was fast, flexible, and very effective in gathering a tremendous amount of high-quality insights in a direct and credible manner."

"This innovative research method offered distinct advantages for us. It was fast, flexible, and very effective in gathering a tremendous amount of high-quality insights in a direct and credible manner."

"This report is FANTASTIC! You have truly blown away my expectations. You really grasped what we were trying to do and delivered a strategically guided, thorough yet concise rollup of the research. I’m really thrilled by the insights and am excited to share with my team. Thanks so much!"

"This report is FANTASTIC! You have truly blown away my expectations. You really grasped what we were trying to do and delivered a strategically guided, thorough yet concise rollup of the research. I’m really thrilled by the insights and am excited to share with my team. Thanks so much!"

"I just wanted to drop you a quick line to say thanks for all your help… as always the insight from the community has been invaluable."

"I just wanted to drop you a quick line to say thanks for all your help… as always the insight from the community has been invaluable."

"The team at Tonic really engage the audience and avoid at all costs the boring questions that lose quality of output. They are extremely proactive, coming up with very creative ideas on how to evolve the community and get the best value out of it. They have provided not only some really great insights that are well organised and understood on a global level, but also some very thought provoking recommendations."

"The team at Tonic really engage the audience and avoid at all costs the boring questions that lose quality of output. They are extremely proactive, coming up with very creative ideas on how to evolve the community and get the best value out of it. They have provided not only some really great insights that are well organised and understood on a global level, but also some very thought provoking recommendations."

"We worked with Tonic recently and they proved themselves to be an innovative and interesting partner for us.  The initial proposal was very well presented (winning over internal stakeholders), and demonstrated that a high level of thought had gone into it.  They also proposed a really innovative methodology, which really worked for our project.  All parts of the process were very smooth and comms with the project team were responded to in a well thought through and timely way. "

"We worked with Tonic recently and they proved themselves to be an innovative and interesting partner for us.  The initial proposal was very well presented (winning over internal stakeholders), and demonstrated that a high level of thought had gone into it.  They also proposed a really innovative methodology, which really worked for our project.  All parts of the process were very smooth and comms with the project team were responded to in a well thought through and timely way. "

“The research conducted in by Tonic played a critical role in shaping our understanding of the market and our consumer. The insights from the research have had far-reaching effects, with key impacts on marketing communications and strategy as well as our sales channel approach.”

“The research conducted in by Tonic played a critical role in shaping our understanding of the market and our consumer. The insights from the research have had far-reaching effects, with key impacts on marketing communications and strategy as well as our sales channel approach.”

"Working with Tonic on our community project was both a rewarding and enjoyable pursuit. Their professionalism, enthusiasm and creativity in developing a community that answered difficult questions has proved to be extremely valuable. The process has shown us how valuable a community approach to research can be thanks to; the flexibility it affords, the enthusiasm it initiates among respondents and the quality of results that it provides. These results have been consumed widely across the business and have proved invaluable."

"Working with Tonic on our community project was both a rewarding and enjoyable pursuit. Their professionalism, enthusiasm and creativity in developing a community that answered difficult questions has proved to be extremely valuable. The process has shown us how valuable a community approach to research can be thanks to; the flexibility it affords, the enthusiasm it initiates among respondents and the quality of results that it provides. These results have been consumed widely across the business and have proved invaluable."

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"I just wanted to say thanks so much for the debrief. It was a really good session with the whole team, and sparked some great discussion and debate. We’ll certainly have Tonic in mind when the next qual project comes around!”

"I just wanted to say thanks so much for the debrief. It was a really good session with the whole team, and sparked some great discussion and debate. We’ll certainly have Tonic in mind when the next qual project comes around!”

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“Tonic surpassed their own high creative standards with an international debrief for Lacoste Footwear in which each consumer segment was “played” by a Tonic staff member.  This creative approach was very well judged and two of my colleagues have since said it was the best research debrief they have attended.  The “Researchers” looked and sounded their parts perfectly, bringing to life the different typologies in the most memorable way.”

“Tonic surpassed their own high creative standards with an international debrief for Lacoste Footwear in which each consumer segment was “played” by a Tonic staff member.  This creative approach was very well judged and two of my colleagues have since said it was the best research debrief they have attended.  The “Researchers” looked and sounded their parts perfectly, bringing to life the different typologies in the most memorable way.”

"We have worked with the team at Tonic on several, high profile projects and the insights they have pulled out have been game-changing in the sense that they changed how we viewed our client’s consumers and how we spoke to them. Their research has been pivotal in designing and refining client strategy. Off the back of the research we designed a consumer journey wall chart, which is included in the induction pack of all new starters at our client and is the basis of all strategic and tactical decisions.  A great piece of work!"

"We have worked with the team at Tonic on several, high profile projects and the insights they have pulled out have been game-changing in the sense that they changed how we viewed our client’s consumers and how we spoke to them. Their research has been pivotal in designing and refining client strategy. Off the back of the research we designed a consumer journey wall chart, which is included in the induction pack of all new starters at our client and is the basis of all strategic and tactical decisions.  A great piece of work!"

"We engaged Tonic to set up three permanent communities for eBay, a new area for us. Rarely have I worked with an agency so quick to understand the business context and so adept at fostering partnership. I appreciate the creativity they bring to business issues - they truly ‘get it’ and, on top of this, are a pleasure to deal with individually. They have offered fantastic, tailored support for all key stakeholders and members of my team, and adopt an immersive approach in our business which facilitates the entire process and has led to early successes. Tonic sets the standard for client service."

"We engaged Tonic to set up three permanent communities for eBay, a new area for us. Rarely have I worked with an agency so quick to understand the business context and so adept at fostering partnership. I appreciate the creativity they bring to business issues - they truly ‘get it’ and, on top of this, are a pleasure to deal with individually. They have offered fantastic, tailored support for all key stakeholders and members of my team, and adopt an immersive approach in our business which facilitates the entire process and has led to early successes. Tonic sets the standard for client service."

"The projects I have worked on with them have been rich with consumer findings. One of which has led to the successful design of a new product as a result of finding a solid consumer insight relating to one of our product’s target audience. I would have no hesitation in recommending them to anyone."

"The projects I have worked on with them have been rich with consumer findings. One of which has led to the successful design of a new product as a result of finding a solid consumer insight relating to one of our product’s target audience. I would have no hesitation in recommending them to anyone."

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"I wanted to let you guys know what a great success the project has been and is being fully integrated in the brand strategy for the next device launch!"

"I wanted to let you guys know what a great success the project has been and is being fully integrated in the brand strategy for the next device launch!"

"Throughout the last 3 years, our work with Tonic Insight has enabled Gap to make better, faster, and more informed business decisions. With Tonic’s crucial partnership, we’ve been able to build meaningful and lasting relationships with our customers globally by better understanding their preferences, attitudes, and what inspires and motivates them. We’ve also had the opportunity to co-create new ideas to drive revenue and exceed our company goals.” 

"Throughout the last 3 years, our work with Tonic Insight has enabled Gap to make better, faster, and more informed business decisions. With Tonic’s crucial partnership, we’ve been able to build meaningful and lasting relationships with our customers globally by better understanding their preferences, attitudes, and what inspires and motivates them. We’ve also had the opportunity to co-create new ideas to drive revenue and exceed our company goals.” 

"We were initially anxious about the methodology because it was new and all online, but that became the key benefit for us, allowing the opportunity to test different things and finesse as we went along was really important and valuable. In the future we hope to continue our relationship with the friendly and approachable team at Tonic."

"We were initially anxious about the methodology because it was new and all online, but that became the key benefit for us, allowing the opportunity to test different things and finesse as we went along was really important and valuable. In the future we hope to continue our relationship with the friendly and approachable team at Tonic."

The Team

If you’re interested in joining the team, or want to hear about current vacancies, get in touch!

The Twist

Contact

With offices in London and New York City and a multilingual team, we operate across the globe.

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125-133 Camden High St, London, NW1 7JR
+44 (0) 207 428 7459
infolondon@tonicinsight.com

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250 Lafayette St, 3R, New York, NY, 10012
+1 (646) 661 1511
infonyc@tonicinsight.com