Qualitative research has typically involved a linear, transactional relationship between clients, agencies and research participants. In today’s hyper-connected world, this disaggregated approach limits the ability of research and the power of insight to truly drive change that improves business performance.
At Tonic, we believe there is a new, better way, which is why we have created Q-Club; a uniquely collaborative and beneficial way of working, that values ongoing and long-term human connections at its core. With Q-Club, you, your consumers and Tonic are all actively involved in continual learning and innovation.
Joined up thinking
- A club induction boot-camp
- Knowledge share workshops twice a year
- Long-term relationship, a dedicated client team and pro-active account management
- More rounded insights and recommendation
Expand your knowledge
- Thought leadership reports and workshops
- Free training sessions
- Invitations to Tonic’s Twist events
- ‘Inspiration Evenings’ once a year
- Regular research industry updates
Make the most of your time
- Streamlined processes
- Methodologies that minimize lead times
- Design assistance on internal documents
- Desk space and meeting rooms when you need them in central London and New York
Maximise your money
- Increasing discounts on fees the more you spend
- Methodologies that maximise your budget
There are two main ways that you and your consumers can work with us within Q-Club:
Ad-hoc on & offline projects
The consumers might change with each project, but you can still benefit from Q-Club by working with us in a more ad-hoc fashion.
Whether it’s a 48-hour turnaround pop-up community, a series of in-home interviews around the world, or a co-creation workshop, just pick up the phone or drop us an email with your research challenge and we’ll have the answer for you when you need it.
Ongoing online communities
Our bespoke online communities belong to you. Each one is woven into your business, uniquely tailored to your needs and the way your company makes decisions.
Our communities are born out of our expertise in research and supported by cutting-edge technology; not the other way around. Creatively crafted and expertly moderated research is executed and delivered when you need it, not to a fixed schedule.
It’s important to us that the consumers who are members of Q-Club enjoy their experiences too. That’s why, rather than just firing questions at them we design our research to be as natural and fun as possible to reflect real behaviour and help us understand the person and their world at a deeper, more intrinsic level.
Snakes & Ladders:
Our award-winning, story-telling technique for understanding the decisions people make along their journeys
Paint Box: Multi-media activities that bring consumers, segments, behaviours and situations to life
We Love Ideas: An iterative and collaborative approach to concept and comms development that inspires the innovation and creative processes
Traffic Lights: A range of qual and quant techniques to test and help fine tune those ideas
When you’re a member of Q-Club we work with you to to communicate our insights and recommendations in the most effective and inspiring ways, drawing from our wide range of delivery mechanisms:
Insight TV | Infographics | Online reportals | Social media & instant insight feeds | Posters, magazines and handbooks | Workshops | 1-pagers and reports
We know what we’re really good at and, most of the time, if you brief us on a project, we’ll do a fantastic job in-house. However, we also know our limitations and that’s why we have built up a network of specialists that we partner with when we need to bring in specific skills to tackle some of your more obscure briefs.