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What We Do


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What We Do


What We Do

We deliver invigorating insight that demands action through deep and agile research.

Our ABCD philosophy is at our core and runs through every aspect of our agency


Agility

Moving quickly and easily

From lean start-ups and constant beta to same-day deliveries and social media marketing, today’s business world is all about agility. We ensure consumer insight still has a significant role to play in this fast-paced world though innovative research design and delivery techniques. However, drastically reducing lead times doesn’t mean reducing quality.

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Business Utility

Improving the activity of buying or selling goods and services

Everything we do is about improving business. Through a genuinely deeper understanding of our clients’ business and the appropriate communication of insight, we help them make the right decisions at the right times.


Creativity

Producing or using original and unusual ideas

From the way we craft research techniques and activities, to how we source respondents and how we inspire and captivate clients through our deliverables, we constantly strive to design and deploy the most exciting and original approaches.

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Digital Technology

Involving the power of computer processing

Whilst sometimes there is no substitute for seeing the whites in someone’s eyes, we wholeheartedly embrace digital technology and utilize the most cutting edge mobile and online tools when both conducting and delivering research.

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How We Do It


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How We Do It


How We Do It

Conveniently, there’s something curious about the letter ‘C’ at Tonic – five words neatly connect the range of innovative approaches and proprietary tools we use to conduct research and deliver invigorating insight.

For more detail and a series of white papers on our various approaches, get in touch.

Communities

From 1-week pop-ups to international longitudinal communities, we specialize in creating engaging online cross-device platforms that enable us to run deep, agile, strategic, tactical, iterative, flexible and cost-effective research. 


Conversations

Our proprietary, award-winning technique ‘Snakes & Ladders’ epitomizes our belief that conversations with people generate a much deeper level of insight than Q&A. Perfect for understanding purchase journeys, our approach delivers media planning tools and comms strategies across paid, owned and earned media that maximize every stage of the journey.


Context

Only by understanding the context in which consumers make decisions can we genuinely understand these decisions. Another of our propriety techniques, ‘Moments’ uses mobile technology to capture the situational framework of consumers’ behaviour experiences during their decision making process when shopping, consuming products and services and absorbing comms. 


Collaboration

Put Simply, more brains are better than one. When we, our clients and consumers all put our heads together, the results can be staggering! Whether online or in a room, our approach to co-creation results in brands, products, services and comms that stand the best chance of success as they are delivered to the world, since they have genuine insight at their heart.


Communication

All of these approaches mean nothing if the insights they generate are not effectively communicated. Through beautifully designed, multi-media content and our internal client ‘media strategies’, we invigorate our clients with insight that demands action.

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Tonic Express is the game changing option for high speed qualitative research. You choose your audience and tell us your objectives. We do the research and deliver the consumer insight you need to move forward in less than 24 hours!  Explore, evaluate and develop creative ideas, concepts and propositions or any burning issues at express speed. Consumer journey, pack and product development products launching early 2015. Get in touch to learn more

Tonic Express is the game changing option for high speed qualitative research. You choose your audience and tell us your objectives. We do the research and deliver the consumer insight you need to move forward in less than 24 hours! 

Explore, evaluate and develop creative ideas, concepts and propositions or any burning issues at express speed.

Consumer journey, pack and product development products launching early 2015.

Get in touch to learn more

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Who We Do It For


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Who We Do It For


Who We Do It For

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Where We Do It


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Where We Do It


Where We Do It

With offices in London and New York City and a multilingual team, we operate across the globe.

From Australia to Brazil, China to Denmark, we have taken our invigorating ABCD research to over 40 countries.

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