What We Do


What We Do

We get how business works these days.

More and more decisions are being made and at an ever increasing pace. That’s why we’ve developed our ABCD philosophy that helps us to deliver actionable insight that fits today’s business world.


We move quickly and easily to reduce project lead times.


Business Utility

We answer real business questions with actionable insight.


We embrace unique ideas to make everything we do more invigorating.


Digital Technology

We leverage the power of the latest innovations to improve how we conduct and deliver our work.

Born out of our ABCD philosophy and our strong heritage and expertise in research we have three core offerings:


We help you understand the decisions people make along their journeys.

A journey can be anything from a purchase journey, to a product, brand or category experience journey and even a content or comms engagement journey.

With our expertise in behavioural science, we have developed award-winning tools and techniques (e.g. Chutes & Ladders and Moments) that we deploy across digital and in-person research approaches to explore any type of journey.

We help you make better informed decisions that create positive impacts on people’s journeys.



Our bespoke online communities belong to you. Each one is woven into your business, uniquely tailored to your needs and the way your company makes decisions.

Our communities are borne out of our expertise in research and supported by cutting-edge technology, not the other way round. Creatively crafted and expertly moderated research is executed at break-neck speeds and delivered when you need it, not to a fixed schedule.

Our communities enable you be more adventurous, comfortable in the knowledge that your target consumers and Tonic are always with you, helping to guide strategic and tactical decisions and shape future success.


Our suite of semi-automated online qual tools provide the best of all words; high-quality, high-speed, low-cost research.

From questions to concise, actionable deliverables in as little as 24 hours.

Our pioneering and award-winning researchers have harnessed the latest technological innovation to revolutionize how insight can be delivered.

As business becomes more impatient, Express enables you to keep up with the pace, informed by great research.


Who We Do It For


Who We Do It For


Who We Are


Who We Are

We are Tonic and everything about us is invigorating.

We are group of smart, curious, creative and adventurous people from a wide range of backgrounds. 

Meet the team and discover our most invigorating moments...

If you are interested in joining our team get in touch and invigorate us.

Invigorating...Taking off on a 747 in a typhoon 8 storm. Those plans can shake a lot and still fly!

Invigorating...Cycling down the world's most dangerous road in Bolivia.

Invigorating...Making everyone in the big tent move their feet as I DJ'd at a festival during my more youthful days.

Invigorating...Seeing Prince play an electric guitar solo on his knees, on a white grand piano in a crowd of 50,000 people.

Invigorating...Giving birth to my son, in 4 hours, with no drugs.

Invigorating...Completing a Hell Runner (13 mile run which involves climbing hills, wading through freezing cold, neck deep water and lots of mud!).

Invigorating...Going down a black run in response to a challenge, the first day I learned to ski.

Invigorating...Grabbing a slice of Pizza during a hurricane in Brooklyn.


Where We Do It


Where We Do It

With offices in London and New York City and a multilingual team, we operate across the globe.

From Australia to Brazil, China to Denmark, we have taken our invigorating ABCD research to over 40 countries.


125-133 Camden High St, London, NW1 7JR 

+44 (0) 207-428-7393


250 Lafayette St, 3R, New York, NY 10012